Xfinity On Campus Video-in-Print
Xfinity On Campus Video-in-Print
Xfinity had a substantial task in front of them: breaking though a cluttered direct mail space to reach busy university administrators and IT directors. They reached out to us for an exciting, innovative solution. A way to stand out.
Insight
To really reach IT directors, speak their language.
Approach
We decided the only way to show off an advanced campus solution was with advanced collateral. So we leveraged video-in-print technology, which puts a high-definition video inside a traditionally static piece, transforming “junk mail” into a premium, personalized experience that showed Xfinity On Campus through the students’ eyes. This allowed for an exciting, attention-grabbing piece while still tucking away important information these decision-makers would need.
