Xfinity On Campus Video-in-Print
Xfinity On Campus Video-in-Print
Xfinity had a substantial task in front of them: breaking though a cluttered direct mail space to reach busy university administrators and IT directors. They reached out to us for an exciting, innovative solution. A way to stand out.
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/Template-port01-tact-01.jpg?itok=HaKg9stA)
Insight
To really reach IT directors, speak their language.
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/Template-port01-tact-02.jpg?itok=mz8Gqlc9)
Approach
We decided the only way to show off an advanced campus solution was with advanced collateral. So we leveraged video-in-print technology, which puts a high-definition video inside a traditionally static piece, transforming “junk mail” into a premium, personalized experience that showed Xfinity On Campus through the students’ eyes. This allowed for an exciting, attention-grabbing piece while still tucking away important information these decision-makers would need.