Noteworthy

Welcome to part two of our three-part series breaking down the terms web developers most want their team to know: this time, highlighting back-end terminology.

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Organizing and streamlining a brand’s messaging can be a difficult task. There can be competing opinions on which is the most important message to communicate. Helpful tools can help facilitate this process, and in the case of distilling a company’s core message, the Brand Pyramid is key.

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It’s hard not to think of content and content strategy as buzzwords, with how frequently they’re tossed around in meetings and online articles. We hear “Content is king,” “go viral,” and “clickbait” noted as if they’re tangible goals to achieve. Views and shares may be awesome to count, but once the traffic bump dies down, where does that leave you?

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When it comes to social media, the only constant is change. Algorithms are evolving, new features are launching, and every day new trends emerge. For users, this is the beauty of social media – an endless scroll of entertainment, education and inspiration. As marketers, that translates to constant pressure to stay on top of a rapidly changing landscape of content and strategies. But some fads actually have a longer shelf life. Here’s our round-up of social media trends we predict will continue to dominate throughout 2021.

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No Time Like the Present

How one year with Covid has changed the way we view time, our relationships and ourselves.

One year ago, time suddenly stopped, and our day-to-day lives ground to a halt. To say that life as we knew it has irrevocably changed due to Covid-19, would be the grand understatement of the past year and the powerful impact it has had on us — both collectively and as individuals. And yet the paradox is that Covid changed everything — and nothing at all.

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The Art of the Creative Review

Seven questions to bring out the best ideas

Anyone who’s ever reviewed creative work knows the process itself can go well… or not so well — regardless of the ideas themselves. Why is that? Well, because coming forward with a creative or “out of the box” idea takes guts. And depending on the agency or company culture where these discussions are taking place, it can leave creative teams feeling vulnerable and exposed. Ever hear the expression “Here’s a crazy idea”? That’s fear talking. That’s someone’s way of saying “please don’t judge me too harshly for what you’re about to hear.”

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This is part one in a three-part series breaking down the terms web developers most want their team to know – and the terms the team find themselves most confused by.

To non-developers, website meetings can feel like navigating a foreign bazaar filled with unfamiliar words and trinkets. Sometimes, the instinct is to throw around phrases like “shared hosting” or “parallax scrolling” without really knowing what they mean. But then you could end up with an exotic brass lamp you have nowhere to put – or a website you don’t understand.

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Just like fashion or furniture, graphic design trends go in and out of style. Designers are visual communicators, and these evolving trends influence almost everything we see, from package design and book covers to websites and social media.

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A copywriter attacks their work very differently than a novelist or poet.

While it’s tempting to think that anyone who can write well can write copy, at the end of the day, copy is a business – a form of writing that balances factors very different from those that guide, say, a professor of literature.

Because of these factors, copywriters are often confronted with a game of creative chess centered around grammar.

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Powerful creative work is impactful, emotional, engaging and enduring. But, have you considered what it takes to develop it?

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As advertisers, we’re in the business of knowing people. That’s been true since this industry began – and in recent years we’ve seen a new angle: user experience (UX) design.

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Every organization needs creativity to thrive, but in today’s new working environments, inspiration can be difficult to find. Anxieties are high, routines have shifted and it feels more challenging than ever to access our creative selves and motivate our teams. But it’s not impossible.

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There is a magical moment when a person who is attracted to your brand goes from being a prospect to being a new customer. It’s a moment to be heralded for them and for your brand, because it marks what could be the beginning of a beautiful, long-lasting relationship. However, communication is key.

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In a few short weeks, COVID-19 has changed everything. It’s changed everything about our approach to daily life. And it’s posed tremendous – in some cases, existential – challenges to businesses large and small.

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To our faithful friends, clients, colleagues and co-creators throughout the city and across the nation,

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