There is a magical moment when a person who is attracted to your brand goes from being a prospect to being a new customer. It’s a moment to be heralded for them and for your brand, because it marks what could be the beginning of a beautiful, long-lasting relationship. However, communication is key.
In a few short weeks, COVID-19 has changed everything. It’s changed everything about our approach to daily life. And it’s posed tremendous – in some cases, existential – challenges to businesses large and small.