A copywriter attacks their work very differently than a novelist or poet.
Powerful creative work is impactful, emotional, engaging and enduring. But, have you considered what it takes to develop it?
As advertisers, we’re in the business of knowing people. That’s been true since this industry began – and in recent years we’ve seen a new angle: user experience (UX) design.
Every organization needs creativity to thrive, but in today’s new working environments, inspiration can be difficult to find. Anxieties are high, routines have shifted and it feels more challenging than ever to access our creative selves and motivate our teams. But it’s not impossible.
There is a magical moment when a person who is attracted to your brand goes from being a prospect to being a new customer. It’s a moment to be heralded for them and for your brand, because it marks what could be the beginning of a beautiful, long-lasting relationship. However, communication is key.
In a few short weeks, COVID-19 has changed everything. It’s changed everything about our approach to daily life. And it’s posed tremendous – in some cases, existential – challenges to businesses large and small.