EyeMed
EyeMed
Despite the fact that 91% of men and women over 55 wear some form of vision correction, there are very few insurance options for those without employee-sponsored benefits. EyeMed created a rich vision benefits plan designed for post-career Americans, and they asked us to design a campaign to go with it.
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/EyeMed-port01-tact01_0.jpg?itok=tl9GGA6_)
Insight
Older Americans see aging as a new journey, and they don’t want to miss a single moment.
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/EyeMed-port01-tact02-new.jpg?itok=h2aFen6y)
Approach
We created a campaign that celebrated men and women transitioning to life after work. EyeMed’s products are designed especially for them – so we helped craft messaging and direct marketing that spoke to this unique stage of life, and the beautiful details that come with it.
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/EyeMed-port01-tact03_1.jpg?itok=NtB0sqI_)
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/EyeMed-port01-tact04.jpg?itok=ObeHK5Y6)
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/EyeMed-port01-tact05_1.jpg?itok=55DSyzg2)