AARP Enterprise, Strategy & Innovation
AARP Enterprise, Strategy & Innovation
Driven by their mission to improve the lives of the 50-plus, AARP created an entire department dedicated to developing a new culture of innovation. They came to us to help kickstart their vision. This company-wide initiative needed to inspire employee-driven solutions from everyone – even those who felt that innovation wasn’t in their wheelhouse.
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Insight
Anyone can learn how to innovate with the right tools.
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/ESI-port01-tact-03.jpg?itok=ho-gjhG0)
Approach
We created an internal campaign that focused on making innovation accessible to all AARP employees.
Through a process-driven website, print and digital communications and more, we created buzz around the new initiative and motivated employees to start thinking like innovators.
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/ESI-port01-tact-04.jpg?itok=N2qyJMnv)
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/ESI-port01-tact-05.jpg?itok=UHSxAJ-k)