Comcast Onboarding
Comcast Onboarding
Cablefax Digital Awards Best Visual Design Winner
Cablefax Digital Screenster Awards Use of Video/Moving Image Finalist
Comcast’s existing onboarding materials spoke to their new customers the same way they spoke to potential customers – focusing on acquisition and upsell in an outdated, printed user guide. But they wanted a more engaging way to welcome customers into the family – and to keep the conversation going.
Insight
The best way to engage new customers is to make them insiders.
Approach
We created a whole new onboarding experience that combines XFINITY’s friendly, host voice with product lifestyle photography for a warmer, human approach that helps new customers learn by interacting. The more they interact, the more they know. And the more they know, the more there is to love.
