Comcast Onboarding
Comcast Onboarding
Cablefax Digital Awards Best Visual Design Winner
Cablefax Digital Screenster Awards Use of Video/Moving Image Finalist
Comcast’s existing onboarding materials spoke to their new customers the same way they spoke to potential customers – focusing on acquisition and upsell in an outdated, printed user guide. But they wanted a more engaging way to welcome customers into the family – and to keep the conversation going.
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Insight
The best way to engage new customers is to make them insiders.
Approach
We created a whole new onboarding experience that combines XFINITY’s friendly, host voice with product lifestyle photography for a warmer, human approach that helps new customers learn by interacting. The more they interact, the more they know. And the more they know, the more there is to love.
![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/CSTOB-port01-tact02.jpg?itok=tfK69Yyp)
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![](https://agency-m.com/sites/default/files/styles/portfolio_image/public/CSTOB-port01-tact04_0.jpg?itok=grgFI5Pr)
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