Bayer

Bayer

Bayer is known across the globe for Aspirin – but few are aware of their innovations in crop science, animal health and pharmaceuticals. Or their history of creating lasting relationships with communities, farmers and families.

They asked us to create a campaign that showcased their presence in the everyday lives of American families.

Insight

Bayer is much more than a company of great brands. They’re a part of the community.

Right By Your Side - Bayer [:30]

Approach

We created a warm, emotional campaign to showcase how generations of families and farmers across the country count on Bayer products every day. And how they can continue to rely on them to care for the people, plants and pets they love for generations to come.

OUTCOME

In a nationwide poll of 1,056 viewers aged 18-45:

  • 59% felt more favorably towards Bayer
  • 64% believe that Bayer is doing a great deal to provide quality products to their customers
I cannot stop watching the video and smiling.
– Sven Theobald, Corporate Brand Management US, Bayer US