Urban Youth
Urban Youth
From its roots in motor sports education, Urban Youth Racing School added a powerful mentorship program and expanded their offerings to include a STEM-based naval curriculum, creating even more opportunities to empower at-risk students to ignite their careers. They asked us to help organize their academic offerings, create a new brand hierarchy and communicate their broader mission to transform lives.
Insight
Their scope may have broadened, but their driving inspiration remains the same: inspiring and empowering Urban Youth.
Approach
We streamlined the name and created a powerful new image for the organization, celebrating the urban youth they serve and the inspirational mentors who make the program possible.
We could not be happier with the work that M has done for us; they have helped us create a brand that sets us apart from other nonprofits. We look forward to a long working relationship.
