My Medicare Matters

My Medicare Matters

As Medicare choices have grown more complex, the National Council on Aging found their site was no longer achieving its stated goal of demystifying the complicated process of selecting a Medicare plan. Driven by user research and testing, we created a ground-up overhaul of the site. Our strategy: to reduce anxiety with a friendly tone, clear user paths and a user experience focused on simplicity.

Thanks to every member of this hard-working and innovative team. This is a product that I am so proud to be promoting.
– Naomi Hart, Senior Director