Comcast Internet Essentials

Comcast Internet Essentials

Internet Essentials is designed to help kids who can't afford home Internet succeed in school and in life. Comcast turned to us to communicate their efforts to both community leaders and families, and in doing so, give people a reason to care and bring bigger resources together.

Insight

Broadband Internet access is not a luxury. It’s a necessity.

Approach

If you want to know what it's like to be an inner city kid without Internet at home, you have to walk in their shoes. In the rain. Across town. And wait in line for a computer. We told the story of the digital divide in human terms, so that community leaders and people of all walks of life could not only relate, but help.

The social impact so far? We’ve reached more than 1.75 million with the idea of increasing digital literacy.